T-Mobile partners with both Cloud9 and TSM

Mobile operator company T-Mobile has secured deals with north American esports powerhouses Cloud9 and Team SoloMid.

Copyright: <a href='https://www.123rf.com/profile_anyaberkut'>anyaberkut / 123RF Stock Photo</a>

The company has seriously stepped up its presence in esports by joining forces with two of the most popular organisations in the West. The company has a long history of sporting sponsorships, and recently worked with Twitch when sponsoring a FGC event at E3 earlier this year.

In an announcement on their website, TSM stated they “could not be happier” to be working with T-Mobile. They claim that through community integration they will give esports fans “more access to the sport they love”, although whether that will include any live events has not yet been confirmed.

In a similar release on Cloud9’s official website, Cloud9 CEO Jack Etienne said that they’ve found a partnership that will “elevate us to the next level”.

“Partnering up with T-Mobile will allow us to work together on some really exciting projects that we can’t wait for the fans to see.”

Jack Etienne

Cloud9 has also promised “exciting collaborations” are in the works that should thrill fans.

Esports Insider says: A rather unusual case of two rival organisations announcing the same partner almost simultaneously means that T-Mobile make a drastic move to conquer north American esports in one fell swoop. Although the level of investment is unknown, it will be interesting to see if they can deliver on the promised fan opportunities to really make these partnerships worthwhile.