Allied Esports has revealed that Premier Partnerships will be the official sponsorship agency of the Esports Arena Las Vegas at Luxor Hotel. The esports venue will open on the famous Las Vegas Strip in early 2018, becoming the first esports dedicated venue on The Strip.
“Esports Arena Las Vegas presents an unparalleled opportunity for multiple brands to get in on the ground floor of what we expect to be the global destination for championship esports events,” said Jud Hannigan, CEO of Allied Esports International. “Premier Partnerships has the relationships and the experience to bring this first-of-its-kind platform to market and find partners that understand the unique vision we have set forward.”
“We are thrilled to be working with one of the most innovative and forward-thinking global esports networks,” said Randy Bernstein, CEO of Premier Partnerships. “As esports continues to capture the attention of hundreds of millions of gamers and spectators worldwide, we are excited to work with the Allied team to build bridges between corporate partners and this fast-growing industry. We look forward to inviting leading brands to partner with Esports Arena Las Vegas, the undisputed global benchmark for esports competition venues.”
Allied Esports is set to open its Las Vegas venue next year, but has ambitious plans to open a network of esports properties over the next few years. The release states ambitiously that the company is aiming for 10-15 additional venues in its network over the next year. One would assume they will be in the United States but no further details have been released.
Esports Insider says: Premier Partnerships, one would assume will help Allied Esports continue to grow and match their ambitious plans. We’re excited to see the Luxor open up next year and the company’s future plans, too.