UK university esports yesterday welcomed a major boost with the news that popular computer hardware and peripherals brand HyperX has entered a partnership with the National University Esports League.
The partnership, which runs for the duration of the 2017/18 season, will see HyperX provide the Winter Season Prizes for the NUEL’s inter-university tournaments across CS:GO, Overwatch and League of Legends.
The announcement was made yesterday on the NUEL’s blog and has been warmly received by the UK esports community, where the move is seen as a boon to local grassroots competition.
— The NUEL (@theNUEL) November 3, 2017
The NUEL’s Director of Business Development, Balint Kiss-toth, said that they were “extremely happy” with the partnership. “They are already dedicated to the next generation of esports talent with their internship scheme, and are exactly the kind of company we are looking to work with,” he said.
“Not only can we introduce HyperX to a new student market, but also have the NUEL secure a peripheral partner that is eager to cater and work with our player-base.”
HyperX is itself an offshoot brand from Kingston Technology, one of the largest US-based technology corporations, and has been producing gaming gear since 2002. Although they have been relatively quiet in the UK, HyperX has been making plenty of noise across the pond, and they partnered with the NBA’s Philadelphia 76ers just last month.
Ben Malka, Community Manager for HyperX EMEA, was keen to laud the benefits of a university-level association, and praised the NUEL for their shared values. “The enthusiasm and innovation from their community is exactly what the HyperX brand stands for. Bringing competitive gaming to universities across the UK is something we are very passionate about as many will go on to become the future of esports, something we are very much involved in driving globally.”
The NUEL’s announcement also promised its players that it is “just the start” of their partnership with HyperX, so the community could potentially have many more gaming goody giveaways to look forward to in the future.
Esports Insider says: The UK grassroots esports scene has received flak in the past for failing to keep up with the infrastructure that has been built in the US, South Korea, and some fellow European nations, so involvement from HyperX into a growing university ecosystem is both welcome and well-timed.