Betradar and Pinnacle take esports titles at the SBC Awards

Betradar and Pinnacle landed the two esports awards at the annual SBC Awards yesterday evening. The former took home the Esports Supplier of the Year title, whilst Pinnacle took home the Esports Bookmaker of the Year award, retaining their title from last year. 

More than 500 gambling professionals attended the raucous affair at the HAC Artillery Gardens where 28 awards were handed out in total. The evening was hosted by Matt Lorenzo and famous former Liverpool midfielder Luis Garcia, and guests were treated to a champagne reception followed by a three course meal and entertainment. 

The full esports results are below, including all nominees and those who were Highly Commended:

Esports Supplier of the Year (Sponsored by Esports Insider)

Winner – Betradar

Highly Commended – Betgenius

  • Abios
  • Pinnacle
  • Ultraplay
  • RTSmunity

Esports Bookmaker of the Year (Sponsored by Betradar)

Winner – Pinnacle

Highly Commended – Danske Spil

  • Unikrn
  • ESP.bet
  • GG.bet

Betradar, a subsidiary of Sportradar AG has had a busy year. The company has signed multiple partnerships with companies such as PvPRO, Fortuna and Francaise des Jeux but to name a few. Additionally, the company continues to work prominently with the Esports Integrity Coalition safeguarding the integrity of esports.

Pinnacle was one of the first operators to enter the esports market and continues to offer an array of odds across multiple titles. The operator prides itself on not limiting the accounts of winners as well as having broader limits than several other bookmakers who work in the space. 

Sam Cooke, inspirational speaker, growth hacker, award presenter and Editor-in-Chief of Esports Insider spouted: “It’s great to see Sportradar and Pinnacle both honoured for their continued good work in the esports space. We’ve seen the space develop a lot since last year and it looks set to be another busy year in the world of esports gambling”.

James Watson, Head of Esports at Sportradar commented: “Of course esports has been an area of great interest to the sports betting industry and operators around the world. When we entered the space, we made the conscious decision to take our time, ensure all our offerings into the market were credible, reliable and bringing value to our customers. We may not have been the first out of the blocks, but the feedback from clients who joined us a while back as well as those who have moved across to us recently, is that we developed our offering in the right way. This award feels like the vindication of that approach and that philosophy”.

Marco Blume, Trading Director at Pinnacle said: “To be voted Esports Bookmaker of the Year at the SBC Awards and against such challenging competition caps another fantastic year for Pinnacle. This is a just reward for all the work that has gone into our new Esports Hub so I’d like to thank the whole team for their efforts”.

Disclaimer: SBC Awards is run by SBC Global, the parent company of Esports Insider.