FlyQuest Sports, an esports organisation owned by Fortress Investment Group co-founder and Milwaukee Bucks co-owner has announced its second deal this week. 5-hour ENERGY will join the organisation as the Official Energy Shot of FlyQuest.
The deal will see 5-hour ENERGY feature prominently on jerseys as well as social media activations and exclusive streaming integrations. 5-hour ENERGY’s sponsorship will also see two original content series produced. The first is called the “myFlyQuest Challenge” which will show members off the League of Legends team engaging in challenges through Spring and Summer splits testing both physical and communication skills. The second will be called the “5-hour Extra Strength Moment of the Match” which will be a highlight reel of the weekend’s competition.
It comeas as the second deal in a week, as earlier FlyQuest revealed SNICKERS would become the Official Chocolate Bar of the North American League of Legends Championship Series spot owner.
“We are excited to welcome 5-hour ENERGY to the FlyFam as a Foundational Sponsor,” said CEO Ryan Edens. “5-hour ENERGY is no stranger to the space, and we worked closely with them to develop a sponsorship that melds their brand message with our fan first mentality. Fans can expect impactful and entertaining content that showcases how 5-hour ENERGY can help them overcome challenges and get back to 100%.”
“We are excited to extend 5-hour ENERGY’s reach in the esports community through FlyQuest and their passionate, growing fan base,” said 5-hour ENERGY’s Director of Communications, Melissa Skabich. “FlyQuest is an organization that shares our vision and desire to deliver quality content to the community, and we look forward to creating two new series together.”
Esports Insider says: Another cool deal from FlyQuest as the NA LCS gets underway very shortly. SNICKERS and now 5-hour ENERGY makes them a fairly fun brand to follow if you’re that way inclined.