Pixel.bet has launched a new betting platform focused purely on esports. The website has been launched in beta and will offer an array of odds for esports fans to bet on across the biggest esports titles and events.
The website is initially launched in European countries, but will operate under a Curacao license and as such will not be available to UK punters unless the company obtains a license from the UK Gambling Commission.
Currently the sleek looking website lists odds for League of Legends, Counter-Strike: Global Offensive, Dota 2, Call of Duty, Starcraft II, Overwatch, Heroes of the Storm, Street Fighter and Rocket League. It’s a comprehensive list of games, so there’s no shortage for bettors to choose from.
Interestingly, in the bottom right corner the website lists six of the largest esports teams: Team Liquid, Fnatic, Evil Geniuses, Virtus.pro, FaZe Clan and SK Gaming although clicking on each of the teams doesn’t actually do anything.
Richard Smith, pixel.bet CEO, commented: “At present, eSports fans are not being served in the way they deserve. Their favourite games are tucked away in a small corner of a huge sports betting platform where the focus is football or tennis.
“We want to change all that by focusing purely on the games we and they love. We know what they want because we want it to.
“Pixel.bet has been designed to offer eSports fans a platform that is simple, fast and seamless. We spent a lot of time optimising the UX, making a solution that would be simple to place a bet while watching your favourite team playing live on Twitch.”
Esports Insider says: Another dedicated esports operator enters the fray. The space is getting busier and busier as time goes on, and it still remains to be seen if traditional bookmakers are winning the battle over dedicated. This year will likely provide us with a big indication.