Esports lifestyle brand H4X.gg has partnered with both ESL and DreamHack to become the official apparel supplier of several ESL One, Intel® Extreme Masters and DreamHack events through 2018.
This will kick off with ESL One in Katowice, Poland on February 24-25th. Moniker, Inc. is the company behind the introduction of H4X.gg (which incidentally is pronounced “hacks”) which’ll deliver ‘high quality performance wear and casual streetwear for esports athletes and fans’.
The H4X.gg line was developed by the team at BITKRAFT Esports Ventures. Moreover, this has been a project led by ESL founder Jens Hilgers, and Jon Wayne Gurman, an apparel and manufacturing professional with over 35 years in the game. With Mr.Hilgers involved, the project has some serious backing and that it has been announced as the official supplier to a number of major ESL and Dreamhack events is testament to this.
Jon Gurman, CEO, Moniker commented: “Esports fans and players are warriors and athletes and deserve highly technical and practical gear coupled with the spirit and fashion of the lifestyle.
“H4X.gg is inspired by the passion of competitive gamers, and reflects the mindset and aesthetic of esports champions.”
Bernhard Mogk, SVP Global Sales & Business Development at ESL added: “We are very happy to partner with the first dedicated esports apparel brand designed specifically for fans and players. We’re incredibly excited to debut the line of performance gear at ESL One Katowice this month and roll out the entire line at future ESL events throughout 2018.”
Interested parties and fashion and apparel lovers (we’re fans of the jacket in particular) can check out the first range of gear at H4X.gg. The collection will be available both online and through select ESL One, Intel® Extreme Masters (IEM) and DreamHack circuits through 2018.
The esports apparel space is undoubtedly one that’s going to become more competitive in the near future, and Moniker have played it smart by partnering with BITKRAFT Ventures.
Esports Insider says: Another project backed by Jens Hilgers and BITKRAFT. This makes it three announcements in as many weeks. The official supplier status to the likes of select ESL Ones and IEM is a major win for the brand, and we’re excited to see what they come out with and what comes of the partnership at events.