New York Excelsior owner recruits Red Bull events manager

Ben Nichol
Ben Nichol

Sterling.VC, a sports, media, and real estate company, has recruited Ben Nichol as its Head of Events and Business Development.

Sterling.VC is part of Sterling Equities, which is co-owned by Fred Wilpon – the owner of the New York Mets and Overwatch League franchise New York Excelsior.

Ben Nichol previously worked for Red Bull Media House in the esports division, starting in January 2014. His most recent position though, was as the Senior Program Manager for Events for the company – which began in November 2016 and lasted until February, where he was then acquired by Sterling.VC.

Not only that, Nichol has experience in casting and commentating esports events, working for ESL, MLG, Blizzard, DreamHack, ASUS, and other organisations in the scene up until 2013. NYXL’s previous pick-up happened in January of this year, with the acquisition of David Kopelman as Head of Sponsorship for the franchise. Despite this, no jersey sponsorship has been revealed thus far.

Nichol took to Twitter to say he’s “excited for this to finally be official,” and that he will post a “blog or something later with my thoughts”. New York Excelsior is currently sitting at the top of the Overwatch League, which is currently in its second stage, with a record of 14 wins to 2 losses. They topped Stage 1 of the league but came second in the playoffs after losing to London Spitfire. 

Esports Insider says: All of Nichol’s esports experience will likely add up to him being a great acquisition for Wilpon and co., who are venturing more and more into esports as time goes on. It can’t hurt that NYXL are currently at the top of the OWL either!