RFRSH Entertainment‘s BLAST Pro Series commenced in November last year and now the company has announced its expansion to offices in London to coincide with the addition of a few key employees in its management group.
RFRSH is working on multiple international events, and as such, it needed to expand its team and locate itself in a strong location. The company also went through an internal restructuring to better equip itself for the BLAST Pro Series, along with its other ventures.
Nikolaj Nyholm, CEO, RFRSH Entertainment discussed the new hires in a statement: “We have recently brought in Alexander Lewin (VP Programming & Distribution) and Ben Oliver (VP of Creative & Original Content) and last week Robbie Douek joined us as President & CCO. They will be based in London, but together with the rest of the management team they will be responsible for the further development of RFRSH Entertainment and BLAST Pro Series, including new concepts within originals, reality- and live products and productions.”
The BLAST Pro Series is perhaps best known for hosting Counter-Strike: Global Offensive live from the Royal Arena in Copenhagen. RFRSH is on the cusp of announcing other ideas and ventures it has planned, with Nyholm explaining that “we are constantly growing all our properties and expanding into new areas, and over the coming months we will announce a range of new, innovative initiatives and original media concepts together with new international stops in BLAST Pro Series.”
“With this in mind, I am extremely pleased we can now announce some significant additions to our management team together with a restructuring of our existing resources,” he continued. “This will enable RFRSH Entertainment to strengthen and build on the existing success to move into new areas of the esport business.”
Esports Insider says: The premise behind the BLAST Pro Series is exciting, so RFRSH deciding to grow its team and opening an office on our doorstep in the English capital sounds like a sensible, and necessary, move!
RFRSH Co-Founder Jakob Lund Kristensen is speaking at our event next week, the ESI Super Forum, on the topic of sponsorship and brands in esports, alongside Hashtag United, Super Evil Megacorp and Fnatic