This week in esports: Lucozade, KFC, TobiWan, ESL Pro League

This week in esports has been no different to the past few: hectic! Plenty of big developments have taken place in the industry, so we’re here as ever to round them up for you.

Food and drink organisations sponsoring esports is becoming more and more the norm, with both Lucozade and KFC announcing new partnerships. Not only that, Dota 2 caster Toby “TobiWan” Dawson has signed with an esports agency and the ESL Pro League has extended its coverage.

Below is a brief overview of each of these stories. Remember to sign up to our ESI Dispatch newsletter to get these kind of stories delivered to your inbox twice a week. 

Three Ireland’s EStars welcomes Lucozade as partner

Irelands EStars Lucozade

Three Ireland’s Estars, which kicks off on March 14th, has entered a two-year deal with Lucozade Energy.

The energy drink brand is now the official soft drinks partner of the league, which hosts nine League of Football teams and Team Three compete in League of Legends. The top four teams that advance from the league will battle it out in the Finals at Dublin’s 3Arena on May 13, which will see guests including F2 Freestylers and Prodijig.

Read the full article here.

ESforce announces partnership with KFC

ESForce has partnered with KFC for the upcoming season of an international youth project.

Dubbed KFC Battle, they will work together to create a “large-scale sports, cultural, and educational project aimed at young people”. This project will host the KFC Esports Championship in Dota 2, and is open to any Russian team consisting of players who are at least 14 years of age.

Read the full article here.

Code Red Esports signs Toby “TobiWan” Dawson

TobiWan Code Red Esports

Respected Dota 2 commentator TobiWan is looking to expand into PUBG, and has signed with London-based agency Code Red Esports to assist him.

Code Red Esports has a plethora of experience in talent management, which it will use to take control of TobiWan’s schedule, securing endorsements for him, and allowing him to commit time to his gaming quiz show, Well Played. TobiWan has casted prestigious events such as Dota 2’s The International 2015.

Read the full article here.

ESL Pro League coverage expands into the APAC region

The ESL Pro League will be opening up its coverage to the Asia-Pacific region for CS:GO.

The expansion into the APAC region will include a number of countries in Southeast Asia, as well as China, Hong Kong, Japan, South Korea, Mongolia, Australia and New Zealand. To help with this venture, ESL is going to be rolling out an offline intrastructure – allowing players from the new region to compete in fair standards.

Read the full article here.