Esports organisation Immortals, and its Overwatch League franchise Los Angeles Valiant, have entered a partnership with American gaming peripheral and equipment company Razer.
This partnership is a two-year deal, and will see players that represent both Immortals and Los Angeles Valiant train and compete with Razer’s gaming peripherals. Immortals’ mobile competitors will use the Razer Phone.
Min-Liang Tan, Co-Founder and CEO of Razer stated: “Team Razer is committed to fostering a roster of passionate and truly ambitious esports players. Immortals and LA Valiant exude a caliber of excellence that makes our partnership with them a natural fit, and one that we are very excited to support.”
Los Angeles Valiant will host local activations in Southern California alongside Team Razer during the two-year sponsorship.
Noah Whinston, CEO of Immortals and Los Angeles Valiant also commented: “Razer has long established its bona fides as a true lifestyle brand across gaming and esports. We’re very excited to embark on the journey with Razer to field test its peripherals line and new mobile gaming phone for both peak gaming performance and in everyday life.”
This is Los Angeles Valiant’s second partnership including Lionsgate, and it’s definitely not the first for Immortals. The organisation already has deals with Mountain Dew, K-Swiss, Microsoft, Estarz, and LF Gaming. Just last month, Immortals and K-Swiss announced the first esports-focused shoe.
Esports Insider says: Immortals has been bringing in some good partner and have promised some interesting products over the last couple of months – including both K-Swiss and Mountain Dew – so we’re interested to see what it does with Razer. Overwatch League franchise Houston Outlaws has created an engaging fan base with the help of local activations, so we’ll be looking at Los Angeles Valiant to do the same.