PlayVS

PlayVS, NFHS and NFHS Network partner for US high school esports program

The National Federation of State High School Associations, the organization that creates rules for high school sports for public high schools across the United States, has appointed PlayVS as its exclusive...

Esports apparel brand ULT goes live in Zumiez stores across USA

Esports and gaming apparel brand ULT has signed a deal with Zumiez which will see its wares on sale in stores across the United States.  The company, which is based in Texas,...
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NRG and San Francisco Shock partner with UC Berkeley

An interesting partnership has been announced between NRG Esports and San Francisco Shock and University of California, Berkeley.  Announced on ESPN today, Berkeley will launch a community center and 'several esports initiatives' on...
NBA 2K League

NBA 2K League nets multi-year deal with Twitch

It has been announced that the NBA 2K League and Twitch have entered a multi-year partnership that will see every single game within the League broadcast on the streaming platform. This...
YouTube Gaming

Esports has made up 11% of gaming content viewership so far in 2018

The first quarter of gaming content has been monumental for both Twitch and YouTube Gaming, according to new insights presented by Newzoo. Including an encourage statistic regarding esports content and the...

BLAST Pro Series heading to Copenhagen with event broadcast on TV 2

The Blast Pro Series will return to Copenhagen's Royal Arena in November 2018. While CS:GO team Astralis has been confirmed as the first team to join the series. The series has also secured a...
Immortals Mountain Dew

Immortals and Mountain Dew partner, creating esports show with Lionsgate

Immortals have entered a partnership with Mountain Dew to make it the official beverage of the esports organisation. Together, the companies are planning both digital and live activations, including "extensive programming"...
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Activision Blizzard partners with Nielsen for esports brand investment valuations

Activision Blizzard has today announced a partnership with Nielsen which will serve 'to measure and value esports brand investments across the company’s multiple leagues and titles'.  Nielsen has had an esports arm since the...
DreamTeam

DreamTeam adds League of Legends to its platform

DreamTeam, a payment gateway for esports, has expanded its offering by adding League of Legends to its platform. The company believes that this addition will help bolster its number of users. DreamTeam...
exceL Neubria

exceL Esports finds new health sponsor in Neubria

exceL Esports has brought Neubria, a health supplement company, on board as its official health sponsor. Neubria has launched one of the UK's first gaming supplements, which is said to aid...

Esports

Events

How do you find a brand ambassador in esports? #BOSCON2017

Key figures from across the esports industry will discuss and share insight on the topic of brand ambassadors and building a brand at September’s...