Pringles make foray into esports with ESL One Hamburg cooperation

Pringles, the famous crisp brand owned by Kellogg's, has made a significant move in esports with a partnership with ESL ahead of ESL One Hamburg next week. The partnership will see Pringles...

Ginx Esports TV and Telekom Austria sign deal

Ginx Esports TV and Telekom Austria Group have announced a new partnership that will see the esports channel made available across Europe on Eutelsat 16A and thus distributed to the bulk...
Copyright: PapaBear / 123RF Stock Photo

Cleveland Cavaliers join FlyQuest in NA LCS; G2 denied

Riot Games has reportedly accepted applications from the NBA's Cleveland Cavaliers and FlyQuest for spots in the revamped NA LCS, according to articles from ESPN and theScore esports.  The two successful applications will see the Cavaliers...
Copyright: olegdudko / 123RF Stock Photo

Philadelphia 76ers become first NBA team to partner with HyperX

HyperX has today announced its first NBA team sponsorship with the news that the company is now the official headset partner of the Philadelphia 76ers.  HyperX is already heavily involved in the world of esports, and twinned...

Home run: New York Yankees enter esports with major investment in Vision Esports

The New York Yankees has today announced an investment partnership with Vision Esports. The two organisations will together create and manage an “ecosystem”of esports properties that include the likes of Echo...

Deltic and Ultimo Hombre to bring esports to nightclubs

Deltic Group, the company which owns a large chain of nightclubs across the UK has partnered with Ultimo Hombre as they are set to run a new series of amateur events...

Buffalo Wild Wings and Team Dignitas sign partnership

NASDAQ-listed Buffalo Wild Wings Inc has announced its first partnership in esports, with Team Dignitas. The deal sees Buffalo Wild Wings, a famous chain of restaurants, become the “Official Hangout for...
Copyright: arayabandit / 123RF Stock Photo

Echo Fox immortalised, IMT outfoxed; NA LCS latest

The League of Legends scene has been rocked by an ESPN report claiming that North American giants Immortals were unsuccessful in their bid to join the revamped NA LCS, whilst Echo Fox secure a spot. Immortals,...

Tempo Storm given wings, partners with Red Bull

Tempo Storm and Red Bull have announced an official partnership.  The news broke yesterday, October 17th, and you can watch Andrey 'reynad' Yanyuk, Tempo Storm CEO, discuss it below.  https://www.youtube.com/watch?v=ndL87F2-uOY Red Bull is, of...

Ben “Noxville” Steenhuisen – DOJO Madness – Expanding Shadow.gg to Dota 2

Berlin based esports startup DOJO Madness has announced the expansion of its analytics software for professional esports teams, Shadow.gg, to Dota 2. The expansion sees Shadow Dota 2 provide teams with the...

Esports

Events

Hamburg is the new Dota 2 host city for ESL One...

A new German host city has been announced for Europe's largest Dota 2 tournament, with ESL One 2017 heading to Hamburg in October.  This will...