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Gillette add TSM to esports portfolio with latest partnership

Gillette announced late last week that it has partnered with TSM, in the company's second team sponsorship of late. https://twitter.com/Gillette/status/903688479812587520 The world-renowned shaving brand entered into a partnership with EDward Gaming ("EDG") back...
https://twitter.com/lolesports/status/902946536216190976

BMW announced as Official Partner for EULCS Finals

Riot Games has announced that German car manufacturing giant BMW is the Official Partner for this year's EULCS Summer Finals. The deal, which was announced on Twitter, sees Riot partnering with one...

FC Barcelona midfielder invests in G2 Esports

G2 Esports has today announced a funding round with a diverse group of investors who bring with them a wealth of experience from the entertainment, financial, and traditional sport sectors.  The most...
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Betradar launches League of Legends live odds with DOJO Madness

Betradar has officially launched live odds for League of Legends, developed in conjunction with esports data specialists DOJO Madness.  DOJO’s service has developed models based on the analysis of over 450,000 rounds...

How great are you really? Mobalytics releases the Gamer Performer Index

Mobalytics, a company made up of scientists and ex-pro gamers, has developed a technology that they hope will become the standard for competitive gamer performance assessment - the Gamer Performance Index...
betway, nip, jersey

NiP and Betway bring sponsorship deal to an end due to Riot Games

After announcing one of the largest sponsorship deals esports has ever seen last year, Ninjas in Pyjamas and Betway have ended the deal prematurely. The main reason for this is due...
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Edgar Davids wins lawsuit over League of Legends skin

Edgar Davids, the ex-professional football star for the Dutch national team, has successfully won a lawsuit against League developers Riot Games over the 'Striker Lucian' skin. The skin, which is a purchasable in-game...

Peter Ivanov – Ultraplay – Ask yourself why you’re offering esports odds

Peter Ivanov is the Head of Esports Trading at Ultraplay. Based in Bulgaria and founded in 2010 Ultraplay offers betting solutions focused on esports, sports betting, casino, Bitcoin solutions and live...

ESL UK Premiership Finals to be held at EGX for the first time

ESL UK has today announced that it will bring the finals of the UK Premiership in both Counter-Strike: Global Offensive and League of Legends to EGX for the first time ever. The...

Madison Square Garden Company buy controlling stake in CLG

The Madison Square Garden Company has announced that it has purchased a 'controlling stake' in esports organisation CLG. CLG are one of the oldest endemic League of Legends organisations still operating....

Esports

Events

Twitter will live stream ESL and DreamHack events in 2017

Twitter has today announced that it has partnered with both ESL and DreamHack, to live stream esports events and original content in 2017.  More than 15 events...