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He helped move NASCAR into a new dimension in terms of driver relationships with sponsors, with the media, with the creation of a charity foundation, with the ability to blend in with the fans in small towns and the CEOs of Fortune 500 companies. As he prepares to make his 600th career NASCAR Cup start this weekend at Chicagoland Speedway, it’s easy to get caught up in the legend of his on-track success. It’s important, though, to recognize that Gordon’s NASCAR legacy will stretch far beyond the asphalt and the trophies.
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