The Team

Sam Cooke, Editor Version 3

Sam has been responsible for esports news and events for SBC since early 2015.

Having launched Esports Insider in the summer of 2016 and tracked down the editorial dream team, it is now one of the top sources of esports business news globally. Esports Insider is also a leader in B2B esports focused events in London with the ESI Forum Series, the ESI Super Forum and Betting on Esports Conference. 

Considerably worse at FIFA than he believes or states, and worse still at Overwatch.


Twitter: @sam_s_cooke

Oliver Ring, Content Manager OllieRingESI

Ollie is a man who used to ply his trade in the world of tax, working for both KPMG and GlaxoSmithKline before deciding there was more to life than Excel.

Ollie has written about esports for what seems like a lifetime and although a well-rounded aficionado, his true specialism lies in Valve’s title Dota 2. 


Twitter: @olliering

Michael Moriarty, Journalist MichaelMoriartyESI#2

A freelance writer with a passion for esports.

After encountering the dangerous world of esports in mid 2015, and having worked for some of the largest names in the industry, he’s so far been unable to get out. Send help.


Twitter: @DuckMoriarty

Jacob Hale, Journalist 

Jacob is an esports journalist who discovered his passion in 2015 with the Call of Duty World Championships. He’s more knowledgeable across the board than his console status suggests, but unfortunately can’t transfer that knowledge to in-game ability.


Twitter: @JakeHaleee

Gillian Linscott, Journalist 

Everyone has a story to tell.

Gillian first began writing about esports back in 2015 when she realised that there was more to a player or organisation beyond the number of trophies they had or the earnings they had won. Since then she’s been chasing the untold stories and community issues to inform all players, readers and industry leaders of where we are and where we can go.


Twitter: @Kendryx_

Adam Fitch, Journalist 

Joining Esports Insider in January 2018 was Adam’s first foray into the ever-expanding realm of esports journalism. When he’s not working his day job in Digital Marketing, Adam can also be found writing about comic books, movies, and television – though, his interest in esports is only growing. 

Being introduced to competitive gaming during Call of Duty 4, Adam’s a self-proclaimed FPS master and isn’t (too) afraid to prove it.


Twitter: @byadamfitch