AerNow announced today that it has teamed with Ericsson ‘to power the next generation of live events’ by delivering virtual experiences with real-time data and video over 5G. This’ll be aimed at the worlds of motorsports and esports.
AerNow is ‘a global platform for powering immersive live experiences with frame-by-frame synchronisation and customised data visualisation, connects where virtual meets reality for esports, motorsports, and the entertainment industry’.
Greg Gill, President and CEO of Pirelli World Challenge commented: “Motorsport coverage is one of the most complex environments for live event streaming – and there’s no room for error. We’re excited to leverage the innovation from this collaboration, blurring the line between virtual and reality for our audience. This solution simplifies complex and expensive workflows while transforming the connected motorsports experience.”
At CES 2017, Ericsson and AerNow will be looking to higlight how 5G is transforming motorsports experiences for teams, sponsors, and fans. Show attendees will be immersed in a racing experience across multiple screens – connecting real-time data and video aggregation at 5G speeds.
Darcy Lorincz CTO of AerNow stated: “We are pleased to collaborate with Ericsson to bring innovation to contribution & delivery of Motorsports and esports content & experiences.
“Bringing thought leadership & innovative data/video solutions to solve complex challenges in the Motorsports market, while helping our customers and partners like Perelli Pirelli World Challenge to engage new audiences is at the core of our business. Teaming with Ericsson, will allow us to continue to take on these challenges with a deeper bench of expertise, technology & solutions where 5G meets media & motorsports.”
Esports Insider says: By working with Formula E and putting on a large scale event in Vegas next year motorsports and esports are already merging in a big way, and collaborations such as this should speed things up in this regard.