Betradar has officially launched live odds for League of Legends, developed in conjunction with esports data specialists DOJO Madness.
DOJO’s service has developed models based on the analysis of over 450,000 rounds and 18 million individual data points. This has enabled the generation of reliable real-time probabilities for both live betting as well as pre-match betting events, allowing Betradar to provide its operator clients with a credible in-play offering.
Leveraging DOJO’s API, Betradar has stated that it will now be able to offer ‘a significant amount of new, high-quality betting events across a whole range of League of Legends tournaments and competitions’.
Betradar’s Head of Esports James Watson said: “We are delighted that we can now offer our League of Legends in-play odds to the market. LoL is the number one esport title played globally with over 100 million unique players per month. It has an established tournament structure with events held all the way through the calendar year, while the recently announced franchise model showcases the stability and sustainability of the LoL ecosystem.
“This is all good news for operators looking to offer a highly attractive esports betting product. What makes the news even better is that our clients can now enjoy unbeatable up-times, the best array of markets with more to follow, including a range of live player markets.
“We appreciate that some have experimented with esports and have not seen the returns they should have earned, but with Betradar and DOJO Madness having invested significant resources into creating a best-in-class product and with interest in Betradar esports products at an all-time high, our clients have another reason to feel confident about their offering to these highly discerning customers” added Watson.
DOJO Madness CEO Jens Hilgers added: “One of the reasons we partnered with Betradar is that we wanted to bring our unrivalled expertise in aggregating and interpreting esports game data into the betting ecosystem with a partner that stands for integrity and accuracy. Providing the odds for the most popular esports title combined with the future markets we already have in the pipeline, including live player markets, is another contribution of our partnership to the exciting esports ecosystem.”
Esports Insider says: Betradar’s continued expansion into esports is a positive step for esports betting. By partnering with DOJO Madness we expected good things would come of this arrangement and lo and behold, this live odds offering for League, the most popular esports title in betting volume, seems to be just that.