It has been revealed that Team SoloMid, frequently referred to as TSM, has added Dr Pepper to its growing list of sponsors. Announced by Dr Pepper itself, this move has been described as a “key partnership” that allows the soft drink brand to get involved with the esports industry.
TSM is the first major esports team to receive sponsorship from Dr Pepper, and the organisation will create dedicated content to showcase its partnership with the brand. Discussing his brand new business venture, TSM’s CEO, Andy “Reginald” Dinh explained that he remembers “Dr Pepper’s part in esports while I competed in MLG back in Seasons 1 & 2 – it was really cool to see Dr Pepper given away to fans everywhere.”
It’s super exciting to have someone that was there at the start of esports come back to the scene through sponsoring TSM,” he continued. “It’s a big honor for us to be able to represent such a large company and I’m really looking forward towards growing both our brands together!”
Dr Pepper + @TeamSoloMid. Official partners craving victory together ? pic.twitter.com/wuakWc2BcV
— Dr Pepper (@drpepper) January 19, 2018
The deal was negotiated by leading esports agency Catalyst Sports & Media, which promises to fruitful for both parties. TSM is also in partnership with companies Logitech, HTC, Twitch, HyperX, CYBERPOWERPC, Geico, and Gillette. TSM is looking to make its partners proud when it competes in the NA LCS, which kicks off on January 20.
Esports Insider says: It’s great to see Dr Pepper return to esports after its lengthy absence. The first commercial they’ve released is full of meme-worthy content, and we’re glad to see that the two companies are fully embracing the fun side of competitive gaming.