Noah Media Group becomes exclusive production partner of Gfinity

Noah Media Group, an independent sport and film production company, has extended its working relationship with Gfinity by becoming its exclusive production partner.

Having worked together since the first season of the Gfinity Elite Series, Noah Media Group will produce the next two seasons.

Gfinity Noah Media Group

The third season of the Gfinity Elite Series commences on March 9th, with teams from around the world competing in FIFA18, Street Fighter V, and Rocket League. The series will be streamed on Facebook and Twitch. Noah Media Group will also assist Gfinity across other productions, including live events. 

John McKenna, CEO, Noah Media Group, said the following on the partnership: “Having been the first choice producer for the Gfinity Elite Series since its launch in 2017, we’re thrilled to cement our working relationship through this exclusive partnership. At Noah we pride ourselves on our track record of excellence, creativity and innovation in production. Working so closely with Gfinity will enable us to bring that to one of the fastest growing areas in sport and help develop next-level esport content that will excite this loyal and enthusiastic fan base.”

Amanda Lawson, Global Head of Production, Gfinity also commented: “We are really excited to be launching Season 3 of the Elite Series on March 9th with more teams, bigger names and a whole new game in FIFA 18. The quality of every single show is of paramount importance, as is the creativity and the dynamism of our story-telling both in the live shows and in all our ancillary content. We are delighted to be continuing our partnership with Noah Media Group who have an unparalleled reputation in content creation and we look forward to the new season and to building on our current success.”

Noah Media Group typically works in traditional sports, having worked with ITV, BBC Sport, Channel 4, BT Sport, and Sky Sports.

Esports Insider says: Noah Media Group has done a stellar job on the Gfinity Elite Series so far, so it makes complete sense for Gfinity to secure their partnership for additional seasons.