Dutch esports organisation Ajax eSports has entered a three-year partnership with gaming chair brand Playseat.
As part of this deal, an Ajax chair will be created and sold internationally, and Playseat will provide Ajax eSports’ competitors with chairs to practice on.
? #Playseat signs a ? partnership with Ajax eSports! ?
And the good news is: the Ajax Sports Chair is now available in the store! ?Shop here ➡ https://t.co/5jvvueooYD#FeelTheGame #TeamAjax pic.twitter.com/6xjd0AAfG0
— Ajax Esports (@AFCAjax_eSports) September 10, 2018
Menno Geelen, Commercial Director of Ajax discussed the new partnership in a statement: “It is great to see that our virtual branch continues to grow. In order to continue to deliver added value to our esporters and fans, we are constantly looking for relevant partnerships. Playseat is an illustrative example of this.”
In July, Ajax eSports brought on Plantronics as its official headset partner. The organisation is also partnered with Subway, 433, PayPal, ABN AMRO, Ziggo, Adidas, and EA Sports. Playseat provides the official licensed Formula 1 simulator chair and is partnered with Logitech G.
Fernando Smit, Founder and Owner of Playseat also commented: “In recent years, Ajax eSports has rapidly developed into a global forerunner, in which performance is combined with a constantly growing fanbase. With this collaboration we contribute to the future performance of Ajax eSports and we want to offer fans everywhere in the world the opportunity to play in a comfortable way. With the black version of the Ajax chair we also offer the business fan an item to show off on the shop floor.”
Esports Insider says: Ajax eSports has, over time, built up a strong roster of partners and we’re surprised to see the organisation partner with a lesser-known gaming chair manufacturer. The chair itself looks decent, though the proof will be in the pudding: the comfort and practicability. As a whole, this is a very average kind of partnership in esports.