Global media company QYOU Media announced blockchain-based betting company FansUnite as the content sponsor for its esports show Heads Up Daily.
Founded by experienced workers from Lionsgate, MTV, and CinemaNow, QYOU curates and packages content for multiscreen distribution. The content is targeted for a millennial and gen-z audience. Heads Up Daily is a daily news show focused on the esports industry, the show airs on Super Channel, a Canadian cable television channel.
As the new sponsor for Heads Up Daily, FansUnite will advertise its products during the show. Built on Ethereum, the FansUnite protocol is “a public library of smart contracts, standardized data structures for market information and tools”.
Darius Eghdami, CEO at FansUnite said: “Partnering with a media company that’s at the cutting-edge of eSports content, reaching a significant audience of young, tech-savvy, sports-mad fans daily made this a natural fit for us. QYOU was one of the first to recognise the potential of eSports for mass-market appeal and have built a dedicated audience around the Heads Up Daily show. That audience – mainly males, 18-35 – is right in the sweet spot for FansUnite and so it made sense for us to leverage that in our campaign to promote our award-winning online betting protocol.”
FansUnite is growing its audience ahead of its official launch on Q1 2019. The tokens are scheduled to go for sale on Q4 2018.
Curt Marvis, CEO, and co-founder of QYOU Media said: “FansUnite is a tremendously exciting service with the potential to be transformative in the online sports betting and eSports betting space. Given that HUD has quickly grown to become the go-to destination for all things relating to eSports and video-game culture, reaching millions of fans across broadcast, mobile and social TV platforms like IGTV every day, the show represents an ideal way for FansUnite to grow brand awareness and communicate its unique value proposition. We’re thrilled to have them on board.”
Esports Insider says: Esports is finding a space in traditional media, channels like ESPN are broadcasting esports event. In Latin America, Syfy broadcasted a League of Legends competition. Support from sponsors is the key to keep that content on air.