This week in esports: Nescafé, Mercedes-Benz, Cloud9, Vancouver

As always, this week in esports has been full of interesting stories: from ESL expanding a popular partnership to Nescafé getting further involved with the industry. Here are our top stories from the last seven days!

Oh, by the way – we have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, and you can subscribe here.

Vancouver Overwatch League team partners with Luminosity Gaming

The yet-to-be-named Vancouver franchise in the Overwatch League has partnered with Canada-based esports organisation Luminosity Gaming.

One of the eight new franchises joining the competition for its second season, Vancouver has chosen Luminosity to help with its operations.

Read the full article here.

Cloud9 raises $50M in Series B funding


North American esports organisation Cloud9 managed to rake in $50 million (£38 million) in Series B funding.

The funding round was led by Valor Equity Partners, and includes investment from TrueBridge Capital Partners, Reimagined Ventures, and Robert Hohman, CEO of Glassdoor.

Read the full article here.

Nescafé stirs up esports involvement with MAD Lions E.C. sponsorship

MAD Lions E.C. Nescafé

Coffee brand Nescafé has sponsored Spanish esports organisation MAD Lions E.C. – it’s not the brand’s first venture in esports, but it’s the most significant yet.

As a result of the deal, they will produce digital content and host activations that allow fans to meet the players that represent MAD Lions E.C.

Read the full article here.

ESL expands partnership with Mercedes-Benz

ESL Mercedes-Benz

Tournament organiser and production company ESL has expanded its partnership with automobile giant Mercedes-Benz.

The deal between the two parties now lasts until December 31st 2020, with Mercedez-Benz becoming the global mobility partner of ESL moving forward. ESL Dota 2 events will still receive perks from the partnership.

Read the full article here.

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