Betway has extended its partnership with ESL through 2019 with an option to renew for another year.
It sees the online bookmaker retain its status as the exclusive betting sponsor of ESL’s major CS:GO tournaments and leagues.
Adam Savinson, Head of Esports at Betway said the following in a statement: “ESL are among the elite event organizers across the global esports landscape, so we’re delighted to extend this relationship following another successful year for all involved. At Betway we remain committed to reaching and entertaining even more esports fans around the globe.”
The deal means Betway will continue to have exclusive behind the scenes access, in-stream branding, and VIP hospitality at ESL events for the upcoming year. The bookmaker sponsored a number of major tournaments hosted by ESL throughout 2018, including IEM Katowice.
Bernhard Mogk, SVP Global Sales & Business Development at ESL added: “We are glad to continue our partnership with such a strong and reliable partner like Betway. Having Betway as a truly global partner, across various CS:GO tournaments and leagues, creates benefits for fans all over the world.”
Just yesterday, it was announced that ESL had renewed its broadcast deal with Facebook on a non-exclusive basis. The partnership covers IEM, ESL One, and ESL Pro League but allows ESL to broadcast the action on additional platforms to the social media giants.
Betway became the main sponsor of German organisation BIG in January, signing a two-year deal that includes a jersey sponsorship, content, and social media promotion. BIG joined MIBR, Ninjas in Pyjamas, and Invictus Gaming in Betway’s esports sponsorship portfolio.
Esports Insider says: As far as we’re concerned, Betway is one of the more proactive and worthwhile sponsors in esports – it frequently creates engaging content and is steadily growing its sponsorship portfolio. We’re glad to see ESL has decided to keep the bookmaker around for another year (and potential longer).