Gfinity has announced that it has entered into a partnership with TRUXTUN Capital, to be the primary consulting and programme management partner for the inaugural Esports Wega World Cup.
The esports world cup, presented by Wega, a global SCA payment solution provider, will include several popular games and will culminate alongside the 2022 FIFA World Cup finals in Qatar.
Speaking about the announcement, Garry Cook, Executive Chairman, Gfinity plc, said: “To have been chosen as the global strategic partner and a consultant to help deliver this bold and ambitious project is another big step forward for Gfinity.
“Increasingly, we are being sought out for our advisory capabilities, combined with strengths in the design, development and delivery of outstanding competitive gaming solutions.
“We will leverage our technology, expert knowledge of esports management and unparalleled insight into the gaming community to deliver this landmark programme. As the project progresses, we are well placed to expand our mandate to provide additional services in the lead up to 2022.”
Gfinity will be responsible for the planning and design of both the online and offline formats, utilising its proprietary technology platform, managing the commercial and media rights, advising on the marketing and content strategy and engaging any necessary third parties.
To begin, Gfinity will design and develop a global online and offline tournament format which is targeted to kick off in early 2020. Gfinity will also plan and deliver a launch event to be held before the end of this year, alongside planning an annual esports festival.
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At this stage, no specific games have been selected for the inaugural Esports Wega World Cup.
“We are delighted to be partnering with Gfinity to deliver this exciting project, said, Patrick Moynier, President of Truxtun Capital.
“Gfinity presents the perfect partner for us due to its proven track record in delivering esports solutions for its partners. The esports industry is booming, and we look forward to working with Gfinity to deliver this ambitious and exciting project to coincide with the lead-up to the FIFA World Cup in 2022.”
Esports Insider says: The idea of an esports World Cup has been circulating within the scene for a while. We have no doubt that the guys at Gfinity will put together a great programme and we look forward to seeing what games will be represented.