Bookmaker Betway has renewed its partnership with esports entertainment company BLAST ahead of BLAST Premier‘s debut in 2020.
The partnership, which builds upon a relationship between the two companies forged in March, will offer “a host of branding and content opportunities for Betway” throughout BLAST Premier’s broadcasts.
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The new-and-improved partnership will kick off at BLAST Premier’s inaugural event in London, where Betway “will be front and centre” with a studio activation. Earlier this week, BLAST revealed the 12 teams that it had partnered with for the circuit.
Adam Savinson, Head of Esports at Betway commented on the renewal: “The esports community is thriving as tournaments like BLAST Premier continue to amplify the world-class excitement that the sport can offer. 2020 promises to be an exhilarating year with an updated format and multiple ways of qualifying for the series. We can’t wait to work with BLAST Premier for a second year, building on this momentum and creating unmissable content to entertain fans across the globe.”
The upcoming series will feature a new play-in system allowing teams to qualify for both the Global Finals and two seasonal finals. The BLAST Premier global final will render a $1 million (£764,845) cash prize for the title finisher.
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Leo Matlock, Commercial Director at BLAST spoke to the company’s growing partnership with Betway: “BLAST securing the renewal of such a reputable and ambitious company as Betway, on the week we launched our new tournament proposition, is testament to our innovative partnership and validation of the trajectory BLAST is on.”
With its latest renewal, Betway continues its leadership of the esports betting market. This year alone, Betway has curated and maintained deals with PSG.LGD, ESL, and BIG.
Esports Insider says: Despite coming under a bit of fire earlier this year for its role in an already over-saturated CS:GO event calendar, BLAST is becoming one of the best in its field. From a content perspective, BLAST boasts both a high production value and dazzling broadcast; a tune Betway has become synonymous with in its content marketing endeavours.