Esports entertainment company Allied Esports is set to receive a $5 million (£3.84 million) investment from real estate company Brookfield Property Partners.
The investment will assist Allied Esports in bringing its esports venue concept to malls and retail destinations.
As part of the agreement, Brookfield Properties will help Allied Esports to build esports venues in retail destinations. The two parties will jointly-develop venues that will house both amateur and professional play, with broadcast and streaming production facilities in each.
Frank Ng, CEO of Allied Esports Entertainment discussed the investment in a release: “As esports continues a pattern of tremendous growth, infrastructure and the creation of live, in-person experiences for gamers of all levels will become paramount to the overall ecosystem and the communities that are being developed. Retail locations like shopping malls are the perfect foundation for this industry innovation and we’re excited to expand our on-mall presence with a global leader like Brookfield Properties.”
Allied Esports recently announced that the Mall of Georgia will house its first joint esports venue with Simon Property Group. Part of the Allied Esports Property Network, the venue is set to open in the second half of 2020.
Esports Insider says: Allied Esports is going all-in on bringing esports to shopping malls it appears, with both Simon and Brookfield supporting the movement. This investment should be the catalyst for more facilities being confirmed in the coming months, Allied Esports just has to hope its concept is a big draw for shoppers.