Danish brand Astralis has reached an agreement with OMEN by HP to “extend and increase” its engagement with the Counter-Strike: Global Offensive team.
Gaming hardware brand OMEN by HP partnered with both Astralis and LEC team Origen in January last year.
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Jakob Lund Kristensen, Co-founder and CCO of Astralis Group commented on the deal in a release: “Needless to say, we’re happy to announce the extension of our relationship with OMEN. The brand is a key collaborator for Astralis.
“By extending the agreement for another 12 months and increasing the total engagement, OMEN and Astralis Group show our mutual dedication to the collaboration which is exactly what we always look for; a possibility to grow our business and to serve the fans and consumers of all parties.”
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It’s been a lively start to the new decade for Astralis Group, which has already announced a partnership with online platform GLHF and a one-year deal with CS Virtual Trade brand CS.MONEY this month.
Kristensen went on to express his satisfaction with the company’s enterprising start to 2020: “We’ve seen a lot of interest in our teams and media business, and it’s been a busy opening of the year, to put it mildly. We’ve strengthened our commercial organization for the same reason, but we have also set some very ambitious targets in line with the growing reach of our team brands and our media in general. More will come, but for now, I am pleased we can extend a strong relationship like this.”
Esports Insider says: It’s been a very impressive few days for Astralis Group, and the organisation’s future only looks brighter and brighter. OMEN by HP has been very proactive itself: sponsorships of both the Dutch and Belgian League of Legends regional leagues have been announced this week, reinforcing the brand’s commitment to the esports market.