Mogul has partnered with Microsoft to develop a tournament series for real-time strategy game Age of Empires II.
The partnership was established to target eight markets across the Asia-Pacific region, according to a release.
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Mogul will launch a branded hub on its platform for Age of Empires II in eight markets, namely: Australia, Indonesia, Japan, Korea, New Zealand, Singapore, Thailand, and Vietnam. The AoE II Asia Cup is slated to launch in the first quarter of the year, comprising of four seasons for 12 months. The top four teams in each season will earn a spot in the AoE Asia Cup Major.
Mark Warburton, Chief Marketing Officer of Mogul, spoke on the partnership in a release: “We’ve been delighted to be working with Microsoft in recent weeks to discover and engage the region’s most passionate AoE competitors as we work to organize a world-class competition through our Branded Hub and online tournament delivery solution.
“For players, this ensures an immersive competition or viewer experience that looks and feels like the game they love. For publishers like Microsoft, it delivers the opportunity to provide a full branded competitive gameplay experience, bringing the game brand and its universe to life in new ways.”
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Mogul has established similar partnerships with the likes of Mineski, Tier One Entertainment, SG Esports, Team Secret, and SARENA in recent months.
Jeremy Hinton, Director of Gaming Category Asia at Microsoft, added: “Age of Empires is an iconic PC title for gamers in Asia, and one we’re very excited to be bringing into competition through the upcoming AoE II Asia Cup with Mogul. Mogul’s competition platform provides us with the ability to deliver engaging, interaction competition events for fans across Asia region, bringing this classic PC game into the online esports age.”
Esports Insider says: Mogul has done a good job in building up its roster of partners over the past few months, using its platform as a means to produce tournaments and expand into new markets. Microsoft is a big grab, though Age of Empires II is anything but an established esports title.