Indian esports solutions company NODWIN Gaming has announced its expansion into South Africa.
As part of its expansion, Nathaneal Slabbert has been appointed Head of Operations and Anthony Nell as Head of Sales for South Africa.
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Sidharth Kedia, CEO of NODWIN Gaming, added: “With South Africa, we are pushing our geographical limits. The expansion is a gateway to not just South Africa but the whole of Africa. Regarding the development of esports in the region, the scenario right now looks a lot similar to what India was 5 years ago. The South African audience is a healthy mix of PC and console players alongside the massive mobile gaming populace.
“We have an opportunity to create a professional and organized ecosystem of esports in the country for the brands, players, and fans to benefit equally from. With Nate and Anthony being reputable faces in the community, we are more than ready to kickstart our multinational operations.”
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The subsidiary of Nazara Technologies will be headquartered in Johannesburg and act as a base for the company to expand its foothold in the South African market.
Nell also spoke on the venture: “It is an absolute honor to join the NODWIN team and to be a part of their ambitions on the African continent. South Africa has been largely ignored in terms of global esports expansion and NODWIN Gaming International’s goals for the region are the first steps in the right direction.”
Esports Insider says: The expansion of NODWIN into South Africa has the potential to see the country’s esports scene thrive in a similar way to how India’s has grown in recent years. 2020 could be a formative year for South African esports if companies continue to invest in the scene.