British organisation Excel Esports has extended its partnership with HyperX, the gaming division of Kingston Technology Company.
Excel Esports will continue to use HyperX keyboards, mice, mousepads, and headsets across the organisation for both practise and competition.
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Robin McCammon, Chief Commercial Officer of Excel Esports, commented on the partnership in a release: “We are delighted at the prospect of HyperX continuing with us on our journey to establish Excel as the go-to gaming and Esports organization in the UK. We see significant value in this partnership in the future, allowing Excel Esports to benefit not only from the highest quality HyperX products but to work in collaboration on tactical and meaningful content and activation ideas within the digital space.”
Excel Esports named HyperX the organisation’s official peripherals supplier in June of 2019. As part of the continued partnership, the two companies will roll out various activation ideas that highlight the peripherals and Excel teams, which compete in the League of Legends European Championship (LEC) as well as the UK League Championship (UKLC).
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Vincent Lutz, Influencer and Content Marketing Manager for HyperX EMEA, also spoke on the extension: “As one of the earliest investors in Esports, we have seen many teams rise to global prominence and we see the skill, passion and drive Excel has in order to achieve their goal of victory within League of Legends global and national leagues.”
Excel Esports has made a number of strategic partnerships over the past year, including Belong Gaming Arenas as its jersey partner, Neosurf for online payment processing, multinational telecommunications company BT as the organisation’s exclusive lead partner, and most recently, with analytics firm Newzoo to share and explore data.
Esports Insider says: Excel Esports has steadily ramped up its presence as a uniquely British organisation while recognizing its international potential. This is reflected in the recent hires of a new CEO, CCO, and Head of Marketing, as well as forming a strategic data-sharing partnership with Newzoo; all of which should help the esports organisation to navigate its global expansion.