North American organisation Rise Nation has rebranded, changing its logo as well as its identity to, simply, Rise.
The decision was made in an effort to expand the organisation starting with a renewed identity and focus.
RELATED: Lagardère Sports and Entertainment rebrands as SPORTFIVE
As part of the rebrand, Rise is looking to “expand our content, explore new team options, and solidify our platform.” To coincide with the announcement, the organisation unveiled its own Warzone tournament that will be streamed on ESPN Esports’ Twitch channel.
The organisation also announced EGL as its official apparel partner, launching a new line of merchandise with its new logo and design approach.
RELATED: Nicole LaPointe Jameson on the “final phase” of Evil Geniuses’ rebrand
Rodger Saffold, CEO of Rise, spoke on the decision: “We’ve built a great team at Rise, both with players and those behind the scenes. Regardless of results, I always respect the people around me who I can tell are putting everything into their work.
“Rise’s rebrand goes beyond changing our logo, and aims to utilize everything we’ve learned over the past six years to grow our stake in the industry. With the rebrand we’re sharpening Rise’s identity and purpose while emphasizing relationships with our fans. We want to expand our content, explore new team options, and solidify our platform.”
Esports Insider says: This is a much cleaner brand as a whole, from dropping ‘Nation’ to the new logo, so it’s a good place for a fresh approach from those behind the scenes.