Andbox, the parent company of the New York Excelsior and New York Subliners, announced today that it has extended its partnership with mobile carrier T-Mobile through 2021.
The extended deal continues the alliance with the Overwatch League’s Excelsior, and now also includes the Call of Duty League’s Subliners via the Metro by T-Mobile brand.
Kai Mathey, Head of Partnerships at Andbox, commented in a release: “Together with T-Mobile, we’ve provided fans of New York esports with incredible content and experiences over the past year and a half, and we’re just getting started. In a time where staying connected is more important than ever, we’re proud to have T-Mobile as a partner that enables us to uplift and entertain our fans across our two professional esports teams.”
As the New York Excelsior’s Official Wireless and 5G Partner, T-Mobile will collaborate with the team on a new YouTube content series called “Rank Up with NYXL,” in which players and coaches evaluate fan-submitted replays and provide “T-Mobile tips.”
Meanwhile, the new link between the New York Subliners and Metro by T-Mobile will make the brand that team’s Official Wireless and 5G Partner, including branding on Subliners jerseys during competition. Metro by T-Mobile branding will also feature on a “Road to Glory” documentary-style YouTube series about Subliners players.
T-Mobile first linked up with the New York Excelsior in February 2019 and also sponsors the Overwatch League itself. Meanwhile, Metro by T-Mobile sponsors the Call of Duty League’s “The Barracks” video series.
Esports Insider says: After two seasons with the New York Excelsior, T-Mobile continues to see a bright future with this Andbox alliance, even bringing in its Metro brand to partner with the Subliners. That’s a very good sign, especially with the connectivity sponsorship angle being so meaningful during the pandemic.