Analysis firm Esports Charts has established a data-fueled partnership with Swedish organisation Ninjas in Pyjamas.
The agency will provide the organisation with analytical data in hopes to assist in its internal decision-making processes.
Ninjas in Pyjamas joins the likes of Astralis Group, Natus Vincere, and Alliance, all of which have established partnerships with Esports Charts to provide data analysis and statistics for events and the teams competing under their respective banners.
Artyom Odintsov, CEO of Esports Charts, spoke on the deal in a release: “Seemingly invisible and stealthy “ninjas” are the deadly rivals for every team in every discipline, wherever they participate. They, more than anyone else, clearly know their goals and move towards victory. Esports Charts, using ninja reflexes, will promptly and surgically react to the changing trends of the esports market and fully support Ninjas in Pyjamas with their data.”
2020 has certainly been a fruitful year for Esports Charts. Alongside new partnerships with a number of organisations, it has also secured deals with tournament organiser StarLadder and, more recently, Flashpoint.
Michael Tidebäck, Head of Partnerships at Ninjas in Pyjamas, added: “As esports continues down the path of professionalization, the value of accurate data grows exponentially. More is unquestionably better, and Esports Charts is market-leading when it comes to match tracking statistics.”
Esports Insider says: With plenty of organisations using its data already, Esports Charts joining forces with Ninjas in Pyjamas is another feather in its cap. Now armed with more data, the organisation is equipped with plenty of information to put its best foot forward moving forward.