North American organisation Tribe Gaming has announced Incase as its official bag and pack partner.
The organisation, which focuses on mobile esports, will kit out its players with Incase’s products as a result of the agreement.
The deal is said to be in an effort to “further enhance Incase’s goal of reaching a gaming audience with a distinct mobile-forward lifestyle,” according to a release. In 2019, Incase collaborated with multinational organisation Gen.G Esports.
Patrick Carney, Founder of Tribe Gaming, spoke on the partnership in a release: “Incase was the very first company to reach out and send me product samples when I started my content creation career in 2012. Having travelled the world with their ICON backpack over the years, I’m honored that we’ve come full-circle with a Tribe partnership in 2020. We couldn’t be more excited to collaborate with them on building Tribe’s mobile-focused voice in the esports and gaming industry.”
In April of this year, Tribe Gaming hired Brian Ta as its Director of Partnerships to bolster its roster of commercial partners. Just a month prior, the organisation raised over $1 million (£831,680) from the likes of Boston Celtics player Gordon Hayward and WWE pro wrestler Claudio “Cesaro” Castagnoli.
Incase has now joined Discord and G FUEL as a partner of Tribe Gaming.
Esports Insider says: Tribe Gaming has a somewhat-unique offering in terms of audience, catering solely towards fans and players of mobile esports. Following its recent hires and funding round, 2020 is shaping up to be a big year for the organisation.