Esports analytics agency Esports Charts has partnered with Gaming Culture to improve the data on esports in Brazil and Latin America.
Gaming Culture will connect with Brazilian companies to provide them with accurate esports data focused on the aforementioned markets.
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As part of the expansion into this region, Esports Charts will now also be available in Portuguese, the national language of Brazil. According to Newzoo, an analytics firm whose numbers have been questioned in the past, Brazil as a country has the third most “esports enthusiasts” with 7.6M Brazilians consuming esports content.
Artyom Odinstov, CEO of Esports Charts, spoke on the alliance in a release: “With Brazil being a regional juggernaut of esports audiences, it is important that local sponsors and organizers have access to reliable and insightful information. Our partnership with Gaming Culture will surely help us develop one of the fastest-growing esports markets in the world.”
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Thiago de Mattos, Operations Manager of Gaming Culture, commented: “Esports Charts provides reliable data and adds value to our market with information for sponsors and organizations in our region.”
The country’s fervour around Garena Free Fire has created some lofty content impressions. LOUD, a Brazilian esports organization, was the first organisation to cross 1B views on YouTube, accomplishing the feat in just over a year.
Esports Insider says: To continue growing (legitimately) esports needs to have accurate, fact-checked numbers backing the industry up. As companies like Nielsen demystify numbers for top-level leagues, emerging markets like Brazil especially need accurate data. This partnership will allow Esports Charts to provide more clarity for a region that has many esports organisations interested as a possible point of expansion.