Multinational organisation Gen.G has expanded its partnership with female-focused social networking app Bumble, as both entities collaborate to launch an all-women VALORANT team.
Gen.G will enlist the help of Team Bumble Fortnite player Madison ‘Maddiesuun’ Mann, who will serve as a mentor and talent scout to help find new VALORANT players for the organisation.
Moreover, Mann will also search for ‘creators, castors, and mentors’ for the Team Bumble community.
Nate Stanz, General Manager for Gen.G commented on the new team in a release: “By expanding Team Bumble with an all-women VALORANT team, we are laser-focused on finding the best untapped female talent on the planet.
“We will be integrated into the North American scene quickly, including scrims with and against our current roster. We commit to providing the correct competitive tools for the quickest path to success for all our players.”
Gen.G founded its all-women Fortnite team dubbed ‘Team Bumble’ in 2019. This year, Gen.G formed its own VALORANT team that is made up of male players who competed in CS:GO tournaments together under the name LiViD Gaming.
Bumble’s continued partnership will allow the organisation to field both male and female teams in Riot Game’s latest competitive title.
Julia Smith, Head of US Partnerships at Bumble added: “At Bumble, our mission is to empower women around the world to make the first move in every facet of their lives. We are excited to expand Team Bumble and continue our work with Gen.G in an effort to empower women gamers and create a safe and supportive community for them to come together.
“We are thrilled to welcome a new team of women to Team Bumble and are looking forward to furthering our goal to achieve equity for women in online spaces.”
Esports Insider says: We now have two all-female VALORANT teams in Gen.G and Cloud9 and it seems that organisations are taking the opportunity to create a new precedent for a burgeoning competitive scene. Partnerships like those between Gen.G and Bumble as well as AT&T with Cloud9 White are creating new ways for brands to showcase their values and goals for the community. Gen.G and Bumble discussed this topic at ESI Digital Summer, during the ESI Brand Showcase. If you haven’t already, be sure you reserve your spot for ESI Digital Winter!