Red Bull Gaming has launched its own ‘simplified stream’ ahead of the League of Legends World Championship Finals, in an attempt to attract and educate new fans.
The project will provide newcomers to League of Legends with a breakdown during the finals, between Suning Gaming and DAMWON Gaming, with casters highlighting and explaining the game as it unfolds.
Moreover, pre- and post-match coverage will be used to educate casuals of the title in order to develop their understanding of what is at stake.
RELATED: Riot Games adds EA veteran Jason Bunge as Chief Marketing Officer
It has also be revealed that ‘Red Bull Worlds Simplified’ will be hosted by Frankie Ward and Tom Deacon. Casting the Worlds Finals for the stream will be Excel Esports jungler Marc Robert ‘Caedrel’ Lamont, Ceirnan ‘Excoundrel’ Lowe and Joseph ‘Munchables’ Fenny.
G2 Esports analyst Luciana ‘AngelArcher’ Nadrag has also been scheduled to appear, alongside additional special guests.
Red Bull Gamings’ stream will be broadcasted on Youtube and Twitch at 9 AM BST on Saturday 31 October.
[primis_video widget=”5182″]
RELATED: Manchester City star Sergio Aguero launches KRU Esports
The announcement of the ‘stream for beginners’ comes shortly after it was revealed, via YouGov, that only 37 percent of UK consumers are familiar with esports.
YouGov’s ‘Gaming and Esports: The next generation’ whitepaper revealed, across 24 markets, the percentage of consumers who were correctly able to answer what the term esports actually means. The US faired no better than the UK in terms of its esports familiarity, scoring just 34 percent in the study.
Esports Insider says: Red Bull Gaming’s simplified stream, in theory, sounds like a brilliant idea to introduce casuals who have always wanted to watch League of Legends. However, the success of the stream heavily relies on its viewership. Either way, this is a great case study to see what is the appetite to learn more about League of Legends and its esports ecosystem.