EFL Championship football club Wycombe Wanderers has announced a partnership with esports competition platform Rival.
The ‘Wycombe eSports Arena’ will provide a platform for gaming fans all around the world to compete against each other, whilst also allowing the club to build on its esports community.
Compatible with both Xbox and Playstation, the first tournament will be held on Sunday January 10th. Each winner will receive a signed Adebayo Akinfenwa shirt.
According to the release, the platform is the expected to bring fans from all around the world closer together, with future activities to include tournaments between international fan groups, collaboration with ‘other Wanderers’ and ventures into new games such as Madden and Rocket League.
Neil Peters, Chief Commercial Officer for Wycombe Wanderers Football Club commented: “This is yet another new step for the club and our great support.
“The team’s clear appeal on FIFA has provided insight into where our wider fans come from and with Harry, our Global Marketing Executive, engaging with our widening geographical fan base, his work with Rival now allows fans, both local and across the globe, to engage, share, and compete with each other.”
Rival provides a platform to a variety of sporting entities in an attempt to provide esports opportunities, most recently the firm also partnered with EFL League Two football club Stevenage FC. Suitable for gamers of all ability, the technology will enable the club to build a gaming community, whilst also offering reward points redeemable to use in the online store.
Dan Parise, Chief Marketing Officer at Rival added: “We are thrilled to partner with Wycombe in launching their new gaming community. This initiative demonstrates the organisation’s progressive approach to fan engagement, and we look forward to providing this platform for their fanbase.”
Esports Insider Says: Wycombe Wanderers has increased their reputation lately with their unlikely promotion to the Championship – and delving into the world of esports can only be a good thing for brand exposure.