The Brazilian League Of Legends Championship, also known as CBLOL, has partnered with chocolate brand KitKat.
The partnership between CBLOL and KitKat will not be limited to just the domestic competition. Riot Games Brazil also announced that KitKat will be a partner during broadcasts of MSI (Mid Season Invitational), the League Of Legends World Championship and All-Stars. Further details have yet to be revealed.
Carlos Antunes, Head Of Esports from Riot Games Brazil, commented on the partnership: “The new partnership with KitKat is the perfect way to premier our competitive season in League Of Legends. [Especially in] the same year that we launch the championship with the franchise system and we are making our next step to secure the future of CBLOL.
“Partnerships with companies like Nestlé, a well known brand and close to our community, are milestones in the world of Esports, showing not just the progress of electronic sports, but how much games are present daily in a relevant part of the Brazilian population.”
KitKat has joined the likes of Red Bull, Dell, Gillette and Mastercard as sponsors of CBLOL’s first competitive season under its new franchise model.
Patricia Nacamuta, Marketing Manager of KitKat in Brazil also spoke on the deal: “As part of the brand strategy, KitKat wants to get closer to the gaming universe and explore the concept of ‘break’ at different times of the event, creating a long-term relationship for people to enjoy and connect with the brand. KitKat has been betting on this and, to become closer to Generation Z, it is something we want to build for years to come. ”.
CBLOL’s new sponsor will make its debut on January 16th, which is when the competition officially commences.
Esports Insider says: For CBLOL, securing a new partner is a great way to start a revamped championship. KitKat is no stranger to the esports scene, however, the deal does see Nestle’s brand continue its esports expansion, with a focus now seemingly being put on Brazil’s ecosystem.