Audio device company EPOS has announced the expansion of its partnership with Counter-Strike: Global Offensive (CS:GO) esports league BLAST Premier for the 2021 season.
The new agreement will see EPOS collaborate with BLAST Premier to highlight how ‘audio holds the power to unleash the gaming experience’. According to the release, this will be done through a series of broadcast segments and player activations.
BLAST Premier first partnered with EPOS in February last year. At the 2020 Global Finals, the audio company’s GTW 270 Series was also integrated into BLAST Premier’s broadcast and social media channels.
The previous partnership also saw the introduction of ‘Mic’D Up’, an in-tournament activation that provided fans with the opportunity to listen to the game-deciding calls. It has been confirmed that the video series will continue in 2021.
Leo Matlock, VP Commercial at BLAST, commented: “This partnership has really helped bring to light the importance of audio and communication in the world of esports through engaging and informative content, insight and activations.
“We are always thrilled when our partners renew and expand as it is a testament to everyone’s hard work and collaboration. As we look toward our second year, we hope to continue to do this while looking to leverage BLAST Premier’s record-breaking global reach to help promote EPOS’ latest products and audio expertise.”
The deal will also ensure that EPOS maintains a presence across BLAST Premier’s CS:GO tournaments in 2021. As a result, the audio firm’s branding will be integrated across all seven of the organiser’s CS:GO events, with more ‘branded content opportunities’ and giveaways expected.
Maja Sand-Grimnitz, Head of Global Marketing, Gaming at EPOS, added: “We are excited to continue our partnership with BLAST Premier. The first year of our partnership has brought attention to the importance of audio and communication at the highest level of competition.
“BLAST Premier and EPOS have a great fit as premium brands in their respective areas, and we look forward to continuing to bring high-quality engaging content to the fans.”
Esports Insider says: EPOS has heavily invested in the esports landscape over the last 12 months so it comes as no surprise to see the audio brand once again partner with BLAST Premier. Given the success of Mic’D Up, it’ll be interesting to see what other activations are planned between the two entities.