OverActive Media‘s Spanish esports brand MAD Lions has announced a multi-year partnership with international parcel service provider GLS Spain.
As a result of the agreement, GLS Spain has become the official logistics partner of MAD Lions’ League of Legends teams for its 2021 and 2022 seasons.
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According to the release, GLS Spain becomes the first logistics company to partner with a Spanish esports organisation. OverActive Media confirmed to Esports Insider that the partnership will apply to Mad Lions’ LEC and Academy team.
Luis Doncel, General Manager Iberia at GLS, commented: “We are pleased to announce this partnership, that we believe will allow us to build ties with an outstanding Spanish team and its avid fanbase.
“Through this collaboration, we have the opportunity to engage a highly dynamic community and to support a leading and innovative industry.”
GLS Spain joins MAD Lions’ growing list of partners, which includes the likes of peripherals firm Razer, audio brand EPOS, and sportswear firm Kappa.
Jorge Schnura, Co-Founder and President of the MAD Lions, added: “Our common goal is to grant our fans authentic experiences that bring them closer to our players. With the support of a partner like GLS, we will be able to better serve our gaming community and significantly help our newest partner gain more visibility for their brand.”
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MAD Lions are currently competing in the 2021 LEC Spring Split Playoffs after finishing third in the regular season. Meanwhile, MAD Lions Madrid, the team’s academy roster, placed 7th in the SuperLiga 2021 Spring Season.
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Esports Insider says: In 2021, OverActive Media has looked at bolstering its esports entities, whether that be through the development of a new 7,000 seat arena for its Call of Duty and Overwatch franchise, or securing a range of partnerships. MAD Lions’ deal with GLS Spain is a perfect example of how its European esports brand has continued to develop at a regional level whilst also expanding its appeal globally.