Atlanta-based daily fantasy sports (DFS) operator PrizePicks has announced it will feature three new esports titles on its platform.
Call of Duty, Rocket League, and VALORANT will be added to its marketplace. According to the release, this is seen as a step towards establishing PrizePicks as the ‘premier’ fantasy esports operator in North America.
Alongside the new titles, PrizePick also supports Counter-Strike: Global Offensive and League of Legends on its platform.
Adam Wexler, PrizePicks CEO, commented on the news in a release: “Esports was an important offering for us in early 2020 when the pandemic shut everything down, but not only did our monthly esports handle stay strong when the NBA, NFL and college sports returned, it actually grew in unison with our traditional sports over those last six months of the year.
“These are franchises with fan bases that span decades in some cases and they’ve historically been underserved by sportsbooks and fantasy platforms. We’re thrilled to offer this variety of playable options.”
On March 17th, PrizePicks announced it had secured a licensing agreement to operate in Alabama. The concord marks the 31st state or jurisdiction for PrizePicks, meaning that the DFS operator can operate to more than 60 per cent of the country’s population.
PrizePicks entered esports in 2019 through a partnership with another Atlanta-based project, the SMITE Pro League. In November 2020, PrizePicks deepened its esports presence through a strategic partnership with Ghost Gaming; the two are said to have been ‘collaborating on a series of initiatives’ set to arrive later this year.
Stewart Tanner, Head of Partnerships for Ghost Gaming, added: “The more opportunities that esports fans have to engage with their favourite titles and franchises, the better it is for the industry. We were attracted to a partnership with PrizePicks in the first place because they have a vision not just to expand their platform but to create a better fan experience overall.”
Esports Insider says: It’s great to see PrizePicks invest more than just providing new offerings on its platforms and instead opt to get involved in the space. Far too often do we see non-endemic companies flock to esports without taking the time to get acquainted with the industry and its communities. Nevertheless, the addition of CoD, VALORANT and Rocket League will undoubtedly increase the fantasy platform’s reach.