Tournament organiser ESL Gaming has announced a partnership with Israeli mobile video game developer Plarium.
The deal will name Plarium the official global gaming category partner of the ESL Pro League‘s fourteenth season.
Plarium will integrate Raid: Shadow Legends and Mech Arena: Robot Showdown into the league alongside a new, yet-to-be-announced title.
Andreas Jernberg, Senior Key Account Manager of Brand Partnerships at ESL Gaming, spoke on the partnership: “We are thrilled to partner with Plarium and to open up a world of possibilities to take both esports and gaming in general to a whole new level. By presenting Raid: Shadow Legends and Mech Arena: Robot Showdown via brand integrations and a unique custom segment we have some great content in store!”
Plarium is the eighth partner of the league, joining the likes of DHL, the U.S. Air Force, and energy drinks brand Monster Energy on its roster of partners. In July, ESL entered a deal with cryptocurrency exchange platform Coinbase, which saw the platform become the official crypto exchange partner for key ESL events for the remainder of 2021 and 2022.
Season 14 of the ESL Pro League commenced on August 16th with 24 of the world’s best Counter-Strike: Global Offensive teams facing off in a bid to secure the lion’s share of $750,000 (£~545,468) in prize money.
Esports Insider says: Considering ESL has recently launched its mobile gaming vertical, joining forces with Plarium and promoting a range of its most popular titles alongside one of the biggest CS:GO leagues is certainly a smart move. We will have to wait and see whether this particular partnership does expand to ESL Mobile in the future.