Norwegian esports organisation Nordavind has rebranded to 00Nation following a merger between the two entities that took place in July 2021.
According to the release, 00Nation’s name will be used across all areas of the business, including its esports teams.
The name change is expected to reflect ‘a new and broader scope of business operations’ as the organisation aims to ‘build a global community centred around esports and gaming’. Alongside the rebrand, the organisation has signed Brazilian CS:GO roster O Piano.
Sebastian Geurts, CEO at 00Nation, spoke on the rebrand and the new appointment: “We have been working almost a month together, beginning the process of bringing together the art, fashion, music, culture into the gaming brand.
“We are excited to see new management coming together whilst seeing our talent working together on the joint mission. We are with today’s launch and rebranding, viewing this as the first day of our journey towards putting Norway back on the global gaming and esports scene.”
Moreover, 00Nation has appointed Christian Aass, formerly of TRY Film, as its Head of Production.
Aass added: “With 00Nation I see the opportunity to build something truly exceptional, something that has never been done before. Working with the team there we will bring together communities, people and talent who share incredible ambitions, values and vibes on a global level to fulfil the vision.”
Nordavind is currently active across a range of esports titles, including League of Legends, Fortnite, FIFA, and Rocket League, among others.
Esports Insider says: The Nordavind brand never seemed to make a mark amongst its rivals. Now equipped with a fresh identity and a talented creative mind, 00Nation has plenty of potential to succeed.Sign up to our ESI Dispatch Newsletter