North American esports organisation Complexity Gaming has announced three new hires as the company looks to bolster its expansion efforts.
John Williams and Michael Zervos have joined the organisation as its new Art Director and Director of Video Content, respectively. Moreover, Bee Yancey has been hired as Complexity’s Director of Partnerships.
RELATED: Complexity Gaming unveils partnership with Alcon
In their new roles, Yancey will oversee current partner relationships, as well as lead the formation of new partnerships. Meanwhile, Williams and Zervos will lead the organisation’s creative endeavours, including content development and digital identity.
Kyle Bautista, COO of Complexity Gaming, commented: “Since becoming a part of the GameSquare family, Complexity has experienced record growth over these past few months.
“As we look to expand our organisation’s footprint and undertake new ventures, the addition of Bee, Michael, and John will broaden our organisation’s capabilities and improve efficiencies.”
Prior to joining Complexity, Williams has worked as a Creative and Art Director for a variety of esports companies, including Dignitas, Paper Crowns and Luminosity Gaming. According to the release, Williams will leverage his expertise to build upon and evolve Complexity’s creative direction, as well as visually adapt its broadcasts, events and merchandise to reflect the company’s identity.
Zervos brings over a decade of video production experience, having lead the production efforts of projects ranging from films and commercials to an array of digital content series. He has worked with multiple prominent names and brands, including Denzel Washington, Eminem and State Farm.
In her previous roles, Yancey served as an Account Director for The Marketing Arm, VP of Talent and Consulting for ISB Global and Director of Client Services at JP Sports and Entertainment. As such, she has vast experience across partnership management, programme execution, customer engagement and event strategy.
RELATED: Prodigy Agency announces new hires for North American team
The latest additions to Complexity’s management team arrive as the organisation looks to expand its suite of offerings, scale its business operations globally and invest in key growth areas, such as content creation and brand partnership, among others.
In summer 2021, Complexity was acquired by international gaming and esports company GameSquare, added all-female VALORANT roster GX3 to its portfolio of competitive teams, and signed popular gaming personality Tim ‘TimTheTatman’ Betar.
Esports Insider says: Given Complexity’s recent growth and efforts for further expansion, it only makes sense for the organisation to bolster its team of executives with an experienced trio of directors, who all seem like a good fit for the company. It’ll be interesting to see how the organisation’s esports efforts are strengthened as a result of the appointmentsComplexity Gaming.
[primis_video widget=”5183″]