North American esports organisation Evil Geniuses has announced the appointment of Krystal Hauserman as its new Global Head of Marketing.
Hauserman joins Evil Geniuses after holding an executive position at WarnerMedia and a leadership position at Fullscreen. As per the release, Hauserman will lead the organisation’s marketing efforts and focus on moving Evil Geniuses towards becoming a global entertainment brand.
Hauserman is an experienced executive with more than 15 years in the entertainment industry. During her time at Fullscreen, she collaborated with brands such as Lyft, Red Bull, Google, Snap and Meta.
At WarnerMedia, Hauserman led the company’s digital transformation. She most recently worked with the NBA on the creation of a number of original content pieces alongside Sony, Oreo and Beats by Dre.
Nicole LaPointe Jameson, CEO of Evil Geniuses, noted: “Krystal Hauserman has all the personal and professional qualities we strive for in a leader at Evil Geniuses. Her deep roots and knowledge in traditional entertainment will help shape the future that we envision for Evil Geniuses as a brand, and her undeterred commitment to excellence will bring big ideas and a fresh perspective to see new opportunities that will help us grow the EG organisation.”
Evil Geniuses also noted that the aim for the esports company is to work on a number of global initiatives such as its recently-launched Creator Collective, a project focused on influencers and content creators.
Krystal Hauserman, Global Head of Marketing at Evil Geniuses, added: “Nicole is an inspiring ‘dream big or go home’ leader who is wicked smart, deeply understands the complexities of the industry, and is determined to make a lot of noise as we expand beyond competitive play into a multi-faceted global entertainment brand. I love that and am incredibly excited to join the mission.”
Esports Insider says: Krystal Hauserman is definitely a great hire for the organisation. Her experience in the entertainment industry will be instrumental in making Evil Geniuses’ brand be known for more than its esports successes.