Russian esports organisation Team Spirit has unveiled a partnership with Singapore-based cryptocurrency exchange Bitget.
As part of the deal, Bitget branding will be featured on Team Spirit’s jerseys. Moreover, both entities will collaborate on a number of in-game and social media activations. The announcement also mentions the implementation of trading competitions, giveaways and promotions.
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According to the release, the cooperation will allow Team Spirit to educate its fans about cryptocurrency. Meanwhile, Bitget announced on its website that one of the main goals for the partnership is to explore ‘the realm of possibilities and innovation’. Interestingly, Bitget also revealed that there are more partnerships with esports brands planned.
Nikita Chukalin, CEO of Team Spirit, commented: “We’re glad that the most progressive companies are becoming our partners. Bitget is undoubtedly a future-oriented company that perfectly aligns with our values. Esports and cryptocurrency, things that seemed surreal not so long ago, are an integral part of our lives now. We at Team Spirit are looking forward to our future collaborations with Bitget!”
This is not the first time that Bitget has cooperated with an esports-focused company. In 2021, the exchange partnered with esports production company PGL. Nevertheless, this is the first cryptocurrency partnership for The International 2021 champions.
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Sandra Lou, CEO of Bitget, added: “Team Spirit has the sporting spirit which we value. We share a passion for exploring new fields and innovations. We believe that our partnership can help people familiarize themselves with the crypto industry and expose esports enthusiasts to the investment opportunities provided by cryptocurrencies.
Esports Insider says: Team Spirt’s deal with Bitget sees The International 2021 winners become the latest big name in esports to dive into cryptocurrencies. The partnership with Bitget is sure to provide financial support, as well as produce a number of content types that will aim to educate Team Spirit fans about cryptocurrencies.