SPORTFIVE Rebrand

Lagardère Sports and Entertainment rebrands as SPORTFIVE

Global esports marketing agency Lagardère Sports and Entertainment has announced its rebrand as SPORTFIVE. The company’s transformation to SPORTFIVE marks as shift in focus “to a dual organizational structure of dedicated market areas and...
Excel Esports Chillblast 2021

Excel Esports retains Chillblast as PC partner

British organisation Excel Esports has extended its deal with custom computer building company Chillblast. The PC company and Excel Esports are celebrating the renewal with a range of bespoke Excel-branded towers. RELATED: UKLC partners...
BLAST Bounty Hunt Betway

Betway supports BLAST’s expansion into Dota 2

Online bookmaker Betway has sponsored BLAST Bounty Hunt, the inaugural Dota 2 event from tournament organiser BLAST. The Danish company typically focuses on Counter-Strike: Global Offensive, though it announced its first step...
Zenni Nets Gaming Crew

Zenni adds Nets Gaming Crew to roster of partners

Optical provider Zenni has added Brooklyn Nets-affiliated NBA 2K League team Nets Gaming Crew to its roster of partners. The deal will see Zenni serve as the official eyewear of Nets Gaming...
DreamHack DTS 2020

DreamHack hears clearly with DTS partnership

Tournament organiser DreamHack has established a partnership with audio technology company DTS for the remainder of 2020. The deal specifically covers DreamHack's Counter-Strike: Global Offensive events, DreamHack Masters and DreamHack Open. RELATED: Betway to sponsor...
HyperX Gaming Eyewear Panda Global

Panda Global collaborates on blue light eyewear with HyperX

Kingston Technology gaming brand HyperX and North American organisation Panda Global have unveiled a collaborative product. The alliance has spawned a custom colourway of HyperX's gaming eyewear, which also features the organisation's logo. RELATED: Panda Global makes...
ESL Pringles 2021

ESL retains Pringles sponsorship for additional year

Tournament organiser ESL has secured the support of Pringles as a sponsor for another year across its events in Germany, Poland, and the Nordics. The Kellogg's snack brand will continue to serve as...

ROKiT Group extends The Race All-Star Series sponsorship

The ROKiT Group has extended its sponsorship of Torque Esports’ The Race All-Star Series through the end of 2020 following an initial six-week trial partnership. The company’s brands include ROKiT Phones, ABK...
McLaren Seoul DragonX

DragonX drives away with McLaren Seoul partnership

McLaren Seoul has partnered with Korean esports organisation DragonX (DRX), according to a tweet from the official DRX account on May 27th. Terms of the deal have not been disclosed at the time...
Scuf Gaming Caps Gaming Wizards District Gaming

Scuf Gaming partners with Caps Gaming and Wizard District Gaming

Scuf Gaming has been named the official controller sponsor of Monumental Sports & Entertainment (MSE) esports teams Wizard District Gaming and Caps Gaming. The peripheral manufacturer revealed two custom PlayStation 4 controllers, each bearing patterns...