TSM announces Cadillac as exclusive automotive partner
North American esports organisation TSM has announced a partnership with automotive company Cadillac.
As a result of the deal, Cadillac has been named TSM's exclusive automotive partner. According to the release, the partnership is...
Value in Western esports: The importance of League and CS:GO
When we discuss value in the Western esports industry, what are we usually referring to? And where is it found?
Industry valuations are not the concern of this discussion; some believe the...
VALORANT Champions Tour announced, ESE enters into K1CK purchase deal |ESI Digest #20
Each week ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
Wisdom Gaming Group tapped for NA Legends of Runeterra broadcasts
Riot Games has announced that Wisdom Gaming Group will handle North American broadcasts for its Legends of Runeterra esports competitions into 2021.
The collectible card game (CCG), which spins off from the...
Entropiq announces PUMA apparel sponsorship
Czech Republic esports organisation Entropiq has teamed up with global sportswear brand PUMA to launch a new line of merchandise and apparel for players and fans.
As a result of the partnership, PUMA will...
Team Singularity terminates Dashthreads partnership
Team Singularity has announced the cancellation of its partnership with apparel company Dashthreads, according to a statement issued by the Danish organisation.
Singularity named Dashthreads as its official merchandise supplier at the beginning of...
Activision Blizzard hires deputy MLB commissioner to lead esports
Activision Blizzard made a significant personnel move this week, announcing the hiring of Major League Baseball deputy commissioner Tony Pettiti to lead its esports and entertainment efforts.
Pettiti, who will officially begin...
Panda Global makes series of hires
North American organisation Panda Global has made a series of full-time and part-time additions to its ranks.
The organisation is best known for fielding competitors in fighting and collectable card games.
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Zaxby’s dines with High School Esports League for Spring Major
The High School Esports League (HSEL) has announced a partnership with American fast-casual restaurant chain Zaxby’s for a marketing promotion.
Zaxby’s will award prizes for the HSEL’s Spring Major 2020 championship series,...
The esports leagues and events affected by coronavirus
The current novel coronavirus (COVID-19) pandemic has disrupted life around the globe, and that extends to the esports industry as well.
Numerous recent and upcoming events and leagues have been cancelled, postponed,...
